Client: Storable
Project: Storable RV & Camping/Newbook acquisition and rebranding announcement campaign
Sample: Video, brochure and blog post
Project: Product feature launch content
Samples:
Project: Product blog post research, writing, editing (including SEO/GEO/AEO optimization) and social media content
Sample: Blog and social media samples
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Client: Emery Sapp & Sons
Project: Internal communications initiatives to share company news, people stories, awards, events, organizational changes and department updates (e.g., Human Resources, Executive Leadership, Safety, IT). Channels included SMS and email (via SimpleTexting and MailChimp), e-newsletter and intranet pages.
Sample: ESS internal communications
Project: Social media strategy, content creation; oversight, reviews and approvals of content created by social media coordinator
Sample: ESS social media (Meta, LinkedIn, TikTok)
Project: Integrated marketing communications campaign
Sample: ESS Safety campaign
Project: Campaign and content strategy, interview and story writing and editing.
Sample: Success in construction: Find your passion and your people
Project: Story development, writing and editing for feature culture story on website and internal e-newsletter.
Sample: Paving the way for the next generation
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Client: HPE and Intel
Project: Content strategy, site mapping and development of Better Together partner sales enablement portal; project management and content development of strategic partnership key messaging guide.
Samples:
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Client: Bonfire Effect
Projects: Web content strategy and development, including ad campaign and landing page copy, blog ghostwriting, editing and SEO optimization; internal communications, including employee newsletter and internal site updates; social media strategy and content development for leading B2B creative and professional services agency.
Samples:
- Change management campaign (ad copy)
- Change management campaign (supplementary content)
- External communications
- Social media
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Client: Aligned Automation
Projects: Web content strategy and development, including blog ghostwriting, editing and SEO optimization; internal communications, including employee newsletter and internal site updates; executive-level event strategy and content; social media strategy and content; product marketing materials; partner co-branded marketing content; product marketing launch and sales material development for leading technology services provider.
Samples:
- Service offering brochure
- Style guide and editorial calendar
- ActivateNXT Summit summary
- Partner co-branded marketing materials
- News release
- Social media sample
- Blog post: Are your business operations prepared to weather any storm?
- Blog post: 6 reasons why a recession is a great time to invest in digital transformation
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Client: Accenture
Project: Recruitment Marketing Global Careers Blog. Editorial calendar management, content strategy, editing and ghostwriting blog posts focused on careers, culture and technology for the global Fortune 500/Big 4 consulting company, helping position it as a top employer of choice.
Samples:
- Honoring my daughter and fighting childhood cancer at Accenture
- 5 ways our people are at the heart of change
- Our 2021 technology predictions for business and careers
- Accenture dives into deep learning to protect coral reefs
Additional projects and duties: Writing (including ghostwriting) and editing content for the Accenture Careers home page, Meet the Team pages and various other internal and external sites. Also create social media teasers and create copy for email marketing campaigns, as well as writing and editing content for various internal and external sites.
Samples:
- Not even a pandemic can stop Kidovation
- My advice to students @ NSBE47: The future is tech
- Accenture Talent Connection mailer, October 2021
- Meet our People: Dana Montgomery
- Accenture Technology Development Program “Virtual Swag Bag”
- Across Accenture internal news: Navigating the human and business impact of COVID-19
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Client: American Academy of Family Physicians (AAFP)
Project: Site mapping, content gap analysis, editorial calendar management, research, writing and editing for more than 300 articles during content refresh of familydoctor.org patient/consumer-facing site.
Sample: Flu Symptoms vs. Cold Symptoms
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Client: Professional Convention Management Association (PCMA)
Project: Writing (including research and interviews), editing and proofreading daily print and e-newspaper for annual membership meeting.
Sample: PCMA 2018 day one
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Client: IMEX America
Project: Writing (including research and interviews), editing and proofreading daily print and e-newspaper for annual membership meeting.
Samples:
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Client: Ace Hardware
Project: Email campaigns to promote retailer registration for biannual conferences.
Samples:
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Client: The Association for Manufacturing Excellence (AME)
Project: Editorial calendar management and managing editor of quarterly association magazine.
Samples:
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Client: The International Association of Airport and Duty-Free Stores (IAADFS)
Project: Writing (including research and interviews), editing and proofreading daily print and e-newspaper for annual membership meeting.
Sample: DutyFree digital sample 1
Heather Carmichael 